Kawai is located in the northern part of Gifu Prefecture, and is a link to Yatsuo and Toga in Toyama Prefecture. The village is surrounded by steep mountains where untouched nature still exists. The beautiful natural setting of Kawai, made up of breathtaking flowers, clear water, and verdant hills, has been treasured for centuries. Kawai is also well-known for its heavy snowfall. The people of Kawai take advantage of the heavy snow to revitalize the village, and to share their pro-snow culture with other parts of Japan. Plenty of snow helps Kawai promote its unique culture and new industry.